Lunk head?

When I first saw the Planet Fitness segment on the Daily Show this week, I thought "this has to be a joke. There can't really be a gym that sets off a siren if someone grunts while lifting weights." That's just obnoxious. Who would pay to work out in a gym that sets off alarms for infractions?

Watch for yourself:

The Daily Show With Jon Stewart	Mon - Thurs 11p / 10c
The Plight of Muscled Americans
www.thedailyshow.com
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I kept thinking that it all must be some big Daily Show joke. If such a gym existed, it wouldn't also claim to be a "judgement free zone." Right? That would be... absurd.

If setting off a "Lunk™ Alarm" isn't passing judgement, what is?

Um...
Apparently it's true. Quoted directly from the Planet Fitness website:

As the most innovative health club brand in the United States, Planet Fitness is known for a lot of things – our absurdly low prices, our Lunk™ Alarm, and most of all perhaps, for our Judgement Free Zone® philosophy, which means members can relax, get in shape, and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms.

Wow.

Just wow.

Have any of you been to a Planet Fitness, or any other gym with bizarre rules and regulations? Is there something I'm missing that helps this all make sense?