history of sweatshop labor* is enough to make the most stoic person cringe. But I have to hand it to them: Their marketing is nothing short of brilliant.
A new "You can change the rules, but you can't change history" ad on the Nike Running Facebook page has gone viral. Given my none-too-subtle stance on the IAAF ruling -- both the initial world record rule change and the subsequent retroactive rule application, which stripped Paula Radcliffe of her 2:15 marathon world record -- it would be impossible for me to not love this ad.
I think this replaces Nike's 2005 "Thunder Thighs" ad as my all-time favorite PR piece.
*According to Businessweek, in 2004 Nike implemented a system of factory inspections, which does not solve the sweatshop labor problems, but is a step in the right direction.