Friday, September 30

Nike takes a stand

I have a hate/love relationship with Nike. Their history of sweatshop labor* is enough to make the most stoic person cringe. But I have to hand it to them: Their marketing is nothing short of brilliant.

A new "You can change the rules, but you can't change history" ad on the Nike Running Facebook page has gone viral. Given my none-too-subtle stance on the IAAF ruling -- both the initial world record rule change and the subsequent retroactive rule application, which stripped Paula Radcliffe of her 2:15 marathon world record -- it would be impossible for me to not love this ad.

I think this replaces Nike's 2005 "Thunder Thighs" ad as my all-time favorite PR piece.



*According to Businessweek, in 2004 Nike implemented a system of factory inspections, which does not solve the sweatshop labor problems, but is a step in the right direction.

5 comments:

  1. Someone in their marketing department was paying attention, at least. Very clever.

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  2. I just posted about this ad too! I love it. Nike does have the most clever marketing.

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  3. Awesome ad - thanks for sharing.

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